From an article I read over at Sturban Clothing’s blog the other day I decided it was time I joined the “Lift One Finger” Campaign. Many years ago, Sturban Clothing did a t-shirt design based on the ancient Chinese symbol for “revolt and nationalism”. It was basically a clenched hand with the index finger outstretched, symbolising that great change could be brought about if everybody lifted just one finger.
So what are we revolting against? Everything! You can be what you ant to be you don’t have to follow the herd you are an individual with your own beliefs, morals and values and you can lift one finger and make a change.
All of this passes over to Sturban, and whilst many may look and see a clothes shop, just take a closer look. Why don’t they stock certain big selling brands? Why do they choose small independents? Why don’t they bandwagon jump on music scenes and artists? Why are they supporting the core, small underground labels, events and people? And think what all these people, brands and labels have in common – ATTITUDE. Does your multinational, corporate, suit-driven company really have that, or do they just follow the bottom line?
So, let’s all lift one finger for the ATTITUDE and support the individual that offers you choice and truth and is more concerned with how and why, rather than how much and how soon.
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Im at mit studying international relations, and its going great! Ive been having a wonderful time in school and i LOVE my sorority sisters! Great post!