Street music has risen over the past thirty years from an under ground form of expression in the largest cities of the United States, to become a global phenomenon, now experienced and enjoyed by a wide range of people from different parts of the world wide community. Even from its earliest beginnings, street music has been associated with its own individual way of life, vocabulary, icons and style. Part of the expression of the movement has been strongly represented through association with particular clothing trends, jewelery and brands. In the UK, artists like Tim Westwood, Roots Manuva, Stereo MCs, and Big Brovaz continue to influence street music and street culture in general.
Many hip hop stars have given rise to their own brands of clothing, allowing fans to easily identify with the artist. The Wu Tang Clan and Out Kast are examples of such eponymous brands, however others have endorsed their own labels with individual designated names. Examples include Shady Limited by Eminem, Makaveli (endorsed by the estate of 2 Pac) and G Unit (50 Cent). P Diddy/Sean Coombs has also recently had mainstream success with the `Sean John` range. Other brands do not necessarily have direct artist endorsement, but are closely associated with the scene nonetheless, and notable examples include Ecko, Timberland, Akademiks, and Zoo York. It is worth nothing that, as street music has spread in influence, it has also spread in diversity. There are dozens of genres within hip-hop, each with their own associated styles, brands and artists. For example, some brands that have a general broad appeal (e.g. Nike, Reebok), will have a particular line available with an intended `retro` appeal (e.g. `The Pump` line, Nike `Air Max Light`).
Street clothing does not just refer to clothing inspired by or related to the hip hop music scene. Some British brands are more closely affiliated with skateboarding and other outdoor urban sports than any particular music scene, and have developed their followings in British cities. For example, the designs on many Bench jackets feature a silhouette of the Skyline of Manchester, the city where the brand originates. This brand`s history relates to the skateboarding scene in that city, and also many of the company`s founders had links with the legendary Hacienda nightclub, a venue renowned in the world of dance music rather than hip hop. Today, Bench is worn alongside other hip hop brands, and represents one of the Uk`s most distinctive street brands and styles for followers of hip hop and other `mainstream` genres.
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